Join a First-of-Its-Kind Non-Alcoholic Portfolio

We’re four independent, high-growth, non-alcoholic brands—All The Bitter, Blind Tiger, Joyus, and Monday —coming together under one roof to launch a shared sales force. We're seeking a tenacious, entrepreneurial, and relationship-driven National Sales Manager to champion our portfolio and scale our presence across retail, foodservice, hospitality, and distribution.

This is not your typical sales job. You’ll be the face of a first-of-its-kind portfolio in the growing non-alcoholic category—one built for clarity, quality, and cohesion in a fast-expanding market.

The demand for high-quality non-alcoholic options is exploding. We’re creating clarity by offering buyers and distributors one voice, one portfolio, and one experienced sales partner to streamline decisions and placements. This is a chance to shape a category—and be part of a movement.

What You’ll Do

  • Own on and off-premise sales across all four brands—pitching, placing, and growing our presence nationwide
  • Sign new and exciting distribution deals in key territories
  • Manage and grow existing distributor relationships
  • Open new doors in retail, foodservice, hospitality, and specialty
  • Create and execute sales plans, promotions, and pricing strategies in collaboration with brand leads
  • Lead training and education for accounts and distributor sales teams
  • Represent the portfolio at tastings, buyer meetings, and trade events
  • Share pipeline updates, CRM tracking, and market insights across all partner brands
  • Travel regionally and nationally for account management and prospecting
  • Adapt on the fly—recognizing which brands align with which doors and crafting tailored pitches 

You Are

  • A natural closer with charisma, hustle, and heart
  • Experienced with national/regional distributors in bev-alc, non-alc, natural foods, or CPG
  • A sales-first operator who understands distributors, retailers, and the on/off-premise landscape
  • Comfortable working across multiple brands, founders, and personalities
  • Excited by the challenge of building something new, fast, and meaningful
  • Highly organized and a pro at sales reporting
  • Well-versed (or willing to dive deep) into the non-alc, CPG, and the beverage space

Bonus Points For

  • Distributor, hospitality, and chain account relationships
  • Comfort navigating early-stage, high-growth environments

Compensation & Logistics

  • Base & Performance Bonus up to $175k annually
  • Performance bonus: 4% commission on new wholesale sales
  • Comprehensive healthcare and dental provided by Blind Tiger
  • Generous PTO and flexible remote work culture
  • Opportunity to grow with a one-of-a-kind portfolio of premium N/A brands

About the Role

This is a contract-to-hire position reporting directly to a collaborative “brand board” (aka the four founding teams). You’ll work toward quarterly goals, with bi-weekly check-ins and monthly reporting.

We’ve built the infrastructure to set you up for success:

  • A cohesive portfolio deck and pitch materials
  • Brand folders with sell sheets, placement info, and training tools
  • A clear bonus + commission model
  • Hands-on support from each founder when needed—with the autonomy to lead and execute independently

To Apply

Please email your resume to: rebecca@drinkblindtiger.com

Kindly note that this address is for submissions only; we’re unable to respond to individual inquiries.

Learn More About the Brands

  • All the Bitter - www.allthebitter.com 
  • Blind Tiger Spirit-Free Cocktails - www.blindtigerspiritfree.com 
  • Jøyus Non-Alcoholic Wine - www.drinkjoyus.com 
  • Monday Zero Alcohol Spirits - www.drinkmonday.co